Rethink Mental Illness: Hyundai suicide car ad ‘breathtakingly insensitive’ says mental health charity

Commenting on a Hyundai car advert which makes light of suicide, Paul Jenkins, CEO of the charity Rethink Mental Illness said:

“This film is breathtakingly insensitive. I’m appalled that anyone could even come up with such as crass idea for an advert, let alone go ahead and actually make it. It makes light of an incredibly serious issue and is likely to cause huge distress to anyone who has been affected by suicide. It’s a cynical attempt to attract attention and reveals a shocking lack of sensitivity.”


You can see the advert here:

For more information contact or call 02027 840 3138 

Notes to editors

Rethink Mental Illness is a charity that believes a better life is possible for millions of people affected by mental illness.

For 40 years we have brought people together to support each other. We run services and support groups that change people’s lives and challenge attitudes about mental illness.

We directly support almost 60,000 people every year across England to get through crises, to live independently and to realise they are not alone.

We give information and advice to 500,000 more and we change policy for millions.

For more information go to

Rachel Whitehead
News and Media Manager, Rethink Mental Illness
0207 840 3138
Tweet me! @Rachel_Rethink

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Rethink Mental Illness is the operating name of the National Schizophrenia Fellowship, a company limited by guarantee. Registered in England Number 1227970. Registered charity no. 271028. Registered Office 89 Albert Embankment, London, SE1 7TP.