BASC: Top tips to help market shoots

Country Sports South West (CSSW) and the British Association for Shooting and Conservation (BASC) have published an online marketing guide for shoots.

It contains top tips for selling your shoot and filling any let days you may have for the season.

It includes advice on websites and online marketing, hospitality and accommodation, testimonials, pricing and payment options, adding value and long-term strategies.

Annette Cole, senior manager of Country Sports South West, said:

"Quite often there are simple areas in which a shoot can maximise its presence either on the internet or by improving customer service and value for money. Part of Country Sports South West's role is to offer advice to shoots through development and promotion. We have put a marketing sheet together so it can be used as an easy reference guide for shoots of all sizes, so they can effectively market their services."

Country Sports South West is a project which aims to ensure that the South West region becomes a premier tourism destination for country sports and celebrated for its local game and fish. The project also aims to improve the visitor experience and participation in country sports while developing rural tourism businesses.

The guide is available to download from the Country Sports South West website –


For media information contact Liz Parsons, Country Sports South West marketing & PR officer, on 07585 967452 / 01823 480 938 or email 

Notes to editors:

Country Sports South West
Country Sports South West is one of six regional projects in the Sustainable Rural Tourism programme and part financed by the European Agricultural Fund for Rural Development 2007-2013: Europe investing in rural areas. In England, the European Agricultural Fund for Rural Development 2007-2013 is delivered by DEFRA. It is an important part of the Common Agricultural Policy and helps create genuinely sustainable farming, forestry and food sectors, whilst bringing wider benefits for the economy, the environment and rural communities. It is the European Union's major investment route for protecting and enhancing the environment while securing a range of public benefits for society. DEFRA is the managing authority.

The British Association for Shooting and Conservation (BASC) 
BASC is the UK's largest shooting organisation. It provides a public voice for shooting and conservation and works with all political parties to achieve balanced representation. BASC works with the Regional Development Agency to implement sustainable habitat and wildlife management in accordance with the Rural Development Programme for England and campaigns on issues affecting shooting and conservation across the UK. We defend private firearms ownership and use, promote habitat and sustainable quarry population management and encourage access to shooting and best practice in the field.