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"The event was a roaring success"
10,000 children try taste of venison at educational shows

BASC has introduced venison to more than 10,000 children at food and farming days in Essex, Suffolk and Cambridgeshire over the past month. The BASC Eastern team attended three events where they cooked venison tasters and gave talks about the health benefits of eating this delicious source of protein.

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Shopper confusion about animal medicines in livestock increases

In a sign that the horsemeat scandal continues to affect consumer sentiment around food quality and safety, new consumer research published by the NOAH suggests that shoppers are more confused than ever about animal medicines and how they are used to protect the health and welfare of animals on farms.