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Solar industry launches ‘Stunning Solar’ campaign

The Solar Trade Association has today officially launched a new push to raise awareness of how the latest in rooftop solar technology can produce beautiful and aesthetically pleasing installations.

A combination of inspired design, building integrated products and mounting systems that sit flush with the existing roof are creating more and more sleek and attractive solar rooftops on both domestic and commercial properties.

Paul Barwell, CEO of the Solar Trade Association commented:

“First impressions are everything, and that applies to houses just as much as people. Stunning Solar [1] shows that solar can increase the ‘kerb appeal’ of a home, as well as making it cheaper and more eco-friendly to a household or business.”

“We want to see solar become a desirable consumer product, a home improvement. There is mounting evidence that homebuyers are willing to pay more for a solar home, and systems with symmetry, architectural integration and sensitive positioning and sizing are more likely to do just that.  As Stunning Solar demonstrates, solar can be a tasteful and beautiful improvement to buildings of all shapes and sizes.”

The UK is a market leader in niche building integrated solar PV products such as solar glass and solar tiles that blend in seamlessly with traditional slate roofs.

Paul Barwell continued:

“When done carefully and with the right roofing techniques, solar can be incorporated into buildings old and new. We want to challenge the industry to improve aesthetics so that every solar install, whether on a home or a commercial building, becomes an advert for our sunshine technology.”


Notes to Editors

[1] The Stunning Solar pamphlet can be found on the STA website here: http://www.solar-trade.org.uk/stunning-solar/
[2] The photos contained within the leaflet are available for journalists to download here: https://www.flickr.com/photos/126337375@N05/albums/72157667035078365
[3] The Solar Trade Association is continually looking for more high quality solar photos of installations across the UK, and will always respect copyrights when using the images. If you think you have a stunning solar photo please send it to enquiries@solar-trade.org.uk.

For further information or to request an interview, please contact:

Name: Sonia Dunlop
Title: Communications and Public Affairs Manager
Tel: 0203 637 2946 or 07970 795 278
Main line: 0203 637 2945

Background on the Solar Trade Association:

The mission of the Solar Trade Association is to empower the UK solar transformation. We are paving the way for solar to deliver the maximum possible share of UK energy by 2030 by enabling a bigger and better solar industry. We represent both solar heat and power, and have a proven track record of winning breakthroughs for solar PV and solar thermal.