One in five parents never bake with kids, says RSPCA Freedom Food

A YouGov survey for RSPCA Freedom Food, today revealed 19% of parents never bake with their children and a third admit they never talk to their kids about how the animals that help produce our food are looked after and cared for*.

In response, Freedom Food is urging children to take part in its annual Compassionate Cook competition.

Backed by celebrities – Katy Ashworth, presenter of Cbeebies’ ‘I Can Cook,’ Linda Barker, TV presenter and Celebrity MasterChef contestant, and cookery book author, Sam Stern –  Compassionate Cook is Freedom Food’s competition for cooks who care about good, simple food and where it comes from. Katy explains:

“I am passionate about kids learning to cook and being adventurous from a very early age.  So this competition is a great incentive for them to get in the kitchen and get going.

“Compassionate Cook is all about promoting the use of ingredients that have come from farm animals that have been well treated throughout their lives – and I think that kids will really respond to that too.”

Supported by Fairtrade, Compassionate Cook is a ‘how to’ recipe video contest and this year for the first time there is a Junior category for children aged six to 17, with a prize of £500 worth of vouchers.

The celebrities will be judging the entrants and looking for children with personality and charisma, who love to cook and can whip up their favourite recipes using ethical ingredients such as Freedom Food and Fairtrade. Linda Barker added:

“A common sense approach to food is essential and that’s what the Compassionate Cook competition is all about – simple recipes made with good ingredients.

“The Freedom Food and Fairtrade labels make it easy for us – even on the most rushed trips to the supermarket – to make a guided choice when buying ethically.”

Freedom Food says the competition is a fun and engaging way for children to learn about the importance of choosing ingredients from animals that have had a better life. Contest organiser, Liam Kurzeja, concluded:

“We want contestants to tell us why animal welfare matters to them when they upload their videos.  It’s really important, as consumers of the future, we educate children about where their food comes from and the lives of the animals that help produce it. What better way to do that than when kids are cooking?”

The competition is also open to adults, with a top prize of £4,000 worth of vouchers. Find out more at www.freedomfood.co.uk/getinvolved/compassionate-cook-2014


*All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 4,175 GB adults, of whom 852 were parents of children aged 3 to 17. Fieldwork was undertaken between 30th October – 4th November 2014.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Notes to editors:

— If you are interested in publishing a recipe by one of the celebrity judges please contact  Rebecca Lenik on 01403 801283 or Carole Hammond on 0207 630 6633

— Freedom Food is the RSPCA’s farm assurance and food labelling scheme. The label can be found on dairy, meat, poultry, salmon and trout products.  The label means the product has come from a farm inspected to higher welfare standards. For more information visit www.freedomfood.co.uk