ABI: Insurers further improve advertising accuracy
Commenting on the outcome of the FSA’s review of the use of saving claims in general insurance advertising, Nick Starling, the ABI’s Director of General Insurance and Health, said:
“We are determined that customers get the best possible deal from general insurance products. The significant improvement found by the FSA in how insurers advertise price saving claims shows the industry’s commitment to delivering what the customer expects.”
The FSA review of home and motor insurance advertising in the national press during April this year found that the overwhelming majority -94% – of advertisements from 28 firms fairly and accurately explained their cost saving claims.
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1. The ABI is the trade association for Britain’s insurance industry. Its nearly 400 member companies provide over 91% of the insurance business in the UK. It represents insurance companies to the Government, and to the regulatory and other agencies, and is an influential voice on public policy and financial services issues. ABI member companies hold up to a sixth of all investments traded on the London Stock Exchange, on behalf of millions of pensioners and savers.
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